Social Network, and Facebook specifically, has changed the way you can advertise your business, access new customers and engage with customers. Actually, a Facebook Page for your company is a fantastic way to increase knowledge of your business and keep in touch with your prospects and initiate conversations and build relationships.
But what happens if your Facebook business page doesn’t have several ‘likes’ despite promoting it to all your pals?
The two main options yet most company owners understand only one.
The first choice is to invest your TIME into Facebook by posting on your Page, posting in Groups, posting on other business’s Facebook Pages and commenting on other business’s posts and your mates ‘Wall’. You can ‘tag’ other business’s Pages along with a host of other time-consuming activities to enhance your variety of ‘likers’.
Social Networking is actually TIME vs MONEY. In the event you have only time then you’ll have to spend the five approximately hours each week doing the suggestions above activities and hope it brings about a rise in your variety of Likers (aka ‘Fans’) on your Facebook Page.
If you have MONEY but bit of time then you’ll enjoy this article as we’ll be discussing the value of running Facebook PPC (Pay Per Click Advertising) ads to promote your Facebook Page to improve your variety of Likers.
The best part of Facebook Ads is that you only get charged when someone actually ‘clicks’ on your ad. You place the ad on Facebook free of charge and merely when someone clicks on your ad are you gonna be charged. The amount you pay ‘per click’ is based on numerous factors such as how specific your ad targets a particular demographic as well as the category your Facebook Page shows up within (e.g. ‘Local Business’).
It is possible to set an everyday budget of less than five dollars to make sure you limit your dedicate to advertising to match your budget.
What are Facebook Ads? You’ve without doubt seen those ads running along the side of numerous Facebook pages, asking you to ‘like’ a specific product or site, and telling you how many of your mates like the same. They are Facebook ads and they are generally the real key to promoting your company and encouraging many people to enjoy your page. Facebook ads permit you to advertise your business to more people than ever before and best of all, you can set your very own budget and timeframe to create the ads work for you.
Why would you use Facebook Ads? One of the largest advantages of using Facebook ads as part of your social network marketing is that you are able to promote your business to some large population group for considerably less than you would should you launch a campaign through another type of media including print, radio or TV. Cheaper than $100 you may create an ad campaign that specifically targets the country, city, gender and age range of the potential audience. Your ads could be set to run so long as you prefer and have the possibility to reach tens of thousands of people.
How can it be right for you? Like several marketing campaigns, you must have a plan before beginning. Facebook ads serve two primary purposes in terms of promoting your Facebook Page.
1. Construct your quantity of ‘Likers’
2. Promote a certain product/service or offer to generate leads and/or sales.
In the following paragraphs we’re mainly focused on building your number of ‘likers’.
One of the finest highlights of a Facebook ad is the control you might have over it. You may set the parameters to target your customers and clients and may also set your ad to target friends of fans, existing fans or those who aren’t already fans of your own Page. Based on the nature of your campaign will determine which of these settings you’ll select through the setup of the ad itself.
Using Facebook ads to focus on a whole new industry is a wonderful way to test the waters, especially if you are searching to get rid of in to a new market. Setting your ad to get a new city, region, state or country and tracking the amount of ‘likes’ you obtain loiinv with other valuable statistics can help you determine if your campaign works well based on your initial plan.
Like other forms of promoting, Facebook provides the potential to increase your business and reach customers directly and affordably. Given the ability of social media marketing to promote your small business and keep you in contact with your prospects and clients, it makes sense to utilise it as far as possible. Should you be looking to market your business and increase the amount of ‘likes’ on your business’ Facebook page, then a Facebook ad campaign could possibly be the answer to suit your needs.